![ΚΕ [Κοινωνικές Επιστήμες]](http://4.bp.blogspot.com/-ME7ji-6eYmk/VIoHbiI1MuI/AAAAAAAAASI/yJSE3LDD574/s1600/Untitled-5.gif)
Maria Vidali
The art of being an art lover
The
rise and impact of the marketing process on the modus operandi of
museums is increasingly regarded as a kind of natural expediency. To
such an extent is this so that what is nowadays seen as the
«modernization» debate on the future of museums −in the form of both
public deliberations and discussions within the respective professional
fields− concerns the way of enforcing such a process rather than the
evaluation of its significance, role and repercussions. Much of the
ongoing research in the field of the sociology, concerning cultural
consumption, and museum attendance in particular, frequently supports
the approach of an «administrative shakeup of museum policies» and of
the managerial administration of museum organisation, thus contributing
to the ratification of a new doxa –founded on a museum-centrism- that
tends to predominate in the field of museum management. Exploiting the
data of a comprehensive empirical survey on the Greek museum public and
some critical theoretical work, the article attempts to put the
relationship of sociology of cultural diffusion and sociology of
education on a new basis.
